Advertising appeals to the emotion, and sometimes no matter how much you resist; advertising moves you to do something. Whether it moves you to consider buying a certain project, recycle, or dial that 800 number with “horny hot singles waiting for you in your area,” the fact of the matter is, advertising does prove effective in promoting important messages, no matter how many people bash the function of it.
A prime example of how effective and contemporary advertising techniques can provide invaluable methods of getting the message across, can be seen in the case of website recently brought to my attention named boostup.org. No, i’m not talking about the cell phone company “boost mobile,” but the organization called “boostup,” where the public is urged to send encouraging text or e-mail messages to at risk youth trying to stay in school.
I found out about this organization through a TV commercial that actually kept me intrigued because it was filmed in a raw/ real life format, and pulled on my heartstrings in a non mushy-teary kind of way. The clincher in this advertising campaign is that the images made me emotional, but I still did not know anything about the organization itself, except the name of the website in big boldface letters. Since curiosity is my middle name, I immediately checked it out and was glad I did.
Boostup.org is an organization committed to helping at risk youth, who are not only battling issues at school but also a mountain of problems at home, stay in school. How do they do this? By simply encouraging family, friends, and strangers, to send a “boost” via text messages, e-mail, or just a pat on the back; the boost being a message of comfort and inspiration for these teenagers. This is such an innovative idea, not just from a social perspective, but it also is successful in its web design and use of contemporary media, such as text messages and e-mails, to get through to todays youth. It is fresh ideas like these that show when a great idea, paired with out-of-the-box edgy campaign strategies combine, an idea to initiate change can become reality.
check out boostup.org , click the picture to be linked.